Taken from the define PUBLIC SERVICEUnlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem. However, sometimes money is solicited, although usually not for profit.
In this 4th assignment that have been given, choose 2 Public Service Ads, Local and International and give its concept and Ideas.
Start with The Local Ads.
This ads is from the company call AT&T, from Malaysia. It is a good and simple PSA for people out there who unrealize the important of concentrate and focus at the road, instead of texting, SMS while driving.
The Concept here is based on the White Paper and The Unfinished Text Message. To Show, the real means is not based on the background, but to the Message.
The Idea to the PSA is Unfinished.
Let's go through to the International Public Service Ads.