Sunday 24 March 2013

Assignment #3

LOCAL AND INTERNATIONAL TV COMMERCIAL

Today post, i'm going to define what is the ideas and concept from certain TV Commercial from our local advertisement and international advertisement. To be precise, the TV Commercial that i'm going to review from local ads is Panasonic, and Dominos Pizza as the international ads.

#LOCAL TVC - PANASONIC




IDEA :

EASY

CONCEPT :

The concept that they use is showing how easy their product to cook something. By the help of the chef, it is become more convince and the viewer will believe that it is good for their kitchen.  

#INTERNATIONAL TVC - DOMINOS PIZZA



IDEA :

SENSES

CONCEPT :

Use many character with their specific senses such as the sense of see, sense of smell, sense of taste, to argue the uniqueness of Domino Pizza.

RATIONALE :

In my opinion, these commercial want to show the pizza is very tempted, delicious that you cannot ignore. So by using senses, it shows that every part of you is craving for the pizza.



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